The American National Football League (NFL) is today the envy of sports league around the world. The current annual revenue for the sport is estimated to be at $13 billion. The revenues generated from the sport makes it the richest league in the world. In the year 2015, the average attendance of the game was estimated to be at 68000 which was the highest in the world of sports. The national football games also tops the list of both single events (Super Bowl) and the regular programming (Sunday- night football).
The NFL has also been looking abroad. Starting from 2007, it has been staging at least two regular-season games in the United Kingdom. Recently it has increased the games to three. However, there are many people who do not find the game very appealing. The American Football puts its players to risk. In 2015, there were about 271 concussions among the NFL players. British teams have also been suffering losses. However, the hope is that the losses are eventually to be offset by the revenue that is obtained from the sponsorships, sale of NFL merchandises and commercial rights. Not only is the NFL gaining a big following in Britain, it is also benefiting from being televised in the Asian Markets.
According to the current arrangements, there will be at least four fixtures in London. This after an agreement between NFL, BBC, and Sky which are the two most watched free to air television channels. The agreement with the Sky channel is to show 100 live matches during the season while BBC is to have weekly highlights shows. Another Benefit of popularising NFL in Britain is the fact that there a lot of tickets that are sold for a particular game.
The provision of the games across many of the UK’s universities and colleges has made it gain footage in Britain. This has led to many clubs emerging all over the country. It is also becoming clear that educational institutions are the ideal grounds for breeding this sport which has been the case even with the other sports in the past. The American Football has is not the time it is being introduced in Britain because it has been there since the world war two. The American soldiers who were taken to serve in Britain were the ones who introduced the game. The game has however gained more popularity more the ever.
Another factor that makes the American National Football League to gain popularity in Britain is the fact that it is a good sport to bet on. With the increase of online free bets, more people can get engaged with gambling and the rising popularity of NFL has made it more interesting.