How to Use Cross Promotion for Your Cyber Law Webiste
With cross promotion, you are guaranteed of getting targeted traffic to your website without having to pay for it. Normally, attorneys, spend between $ 45.00 and .000 per click on Google, and some keywords were over $300 per click . This can be expected to increase as more law firms increase their ad spend online.
There are many ways in which you can drive more traffic to your site without investing a lot of time and money. Social media and blogging are some of the ways to achieve this. The only problem is that it takes time and consistency to build an audience.
With the help of cross-promotion or cross-marketing, you can get to reach new and relevant audiences with the right partnerships. Read on to find ways in which you can utilize it to drive traffic and business.
What Cross Promotion Entails
Cross promotion entails forming strategic partnerships with the related companies or people with similar audience. It works by them promoting your service to their audience while you promote their service to their audience. For instance, if you practice bankruptcy and targets Gen Xers and Millenials, you can partner with a credit counselling service which targets the same audiences to promote each other’s services. The the goal here is to complement each other’s services and not compete against and that you share a typical target market demographics.
There is a need for you to find the right strategic marketing partner for cross promotion to work. For example, if you are a cyber law firm like Revision Legal internet lawyers and you are in search of partners, you have many open options. You can for instance partner with software companies that provide for e-commerce organizations or non-profit organizations that are concerned about internet privacy rights.
Cross Promotion Techniques that Work Online
When you have a clue of who you wish to be your cross promotion partner, it is time to come up with ways you can best help each other. In the case of driving traffic to your cyber law firm, here are a few tactics that can work online.
Email marketing offers you with the first platform to cross promote your content. Depending in how your emails are designed; it is easy for you to slip cross-promotional content into your newsletters.
When cross promoting between organisations, include a call to action. You want to assure them that you are ready to help them, therefore, have them schedule a free consultation or download a whitepaper.
Write content on your partner’s website and have them write content for your site too. This extends your authority and credibility beyond just posting on your website.
You can also agree to link to each other’s blog posts whenever appropriate. It is essential that the content be relevant otherwise it will appear like a spam link. This can greatly harm your credibility.
Cross marketing is a vital marketing tool that can assist you to build traffic and expand to a new audience without having to invest. This can mean a big ROI for your firm.